Brand identity & website · 2026In progress
Ihya
A whole brand, from logo system to brand kit, and a website built in it.
Ihya runs workshops and training for madrasahs, schools, charities and Muslim organisations across the UK. We built the brand around their logo: the logo system, palette, type, guidelines and a complete brand kit. Then we built the website in it, and the print and social templates that keep everything consistent.

- 3
- logo lockups, each in four colours
- 5
- brand colours in fixed proportions
- 6
- workshops ready to enquire about
- 35
- ready-made social media templates
01 · The challenge
Ihya had a clear message and very little to carry it. The logo existed only as artwork, there was no settled palette or type, and an organisation wanting to book a session had nowhere to see what was on offer or ask for it.
02 · What we built
We turned the mark into a full logo system: three lockups in four colours, a five-colour palette with set proportions, two typefaces, photography direction and a layout made of full-bleed colour blocks, all written up as guidelines and a brand kit. The site runs on that system, with a workshop library visitors add to a single enquiry. The same copy feeds the social templates, flyer, certificate, name badges and facilitator slides.
Inside the product
Ihya, from every side.
Replicas of real screens, rebuilt here so you can see how it works for the people who use it. Names and data are made up.
01 · Brand
The brand kit, as delivered
The identity, the wordmark and favicon at every size, brand essence, colour, typography, photography, print and the digital system, in one kit the team works from.

Swipe to see the full screen
02 · Brand
One logo, five approved pairings
The logo in each colour pairing the guidelines allow, with the palette proportions and type alongside. Click a pairing to hold it.
Lavender on navy
The signature pairing
Colour pairings
Proportion
- Navy 40
- Paper 30
- Lavender 15
- Lilac 10
- Lime 5
Lime is the one key action in a view, never a surface.
Type
Revival into action.
DM Serif Display for headlines, Karla for everything you read.
Swipe to see the full screen
03 · Organisation
A library you can add to
Schools and madrasahs browse the workshops and tap the lime button to add one. The count follows them in the header and a bar invites them to enquire.
Workshops.
Browse the library, open any session for the full details and add the ones you like to your enquiry. Every workshop can be tailored to your audience, the setting and the time you have.
Workshop 01Who cares about politics?
Workshop 02Reclaiming Our Minds
Workshop 03The Alternative Careers Guide
Workshop 04You think you know Palestine…?
Workshop 05I see you: Thinking Critically & Doing Differently
Coming soonBecoming an Ummah: An Educator’s GuideSwipe to see the full screen
04 · Organisation
One enquiry, from a phone
The chosen workshops arrive in the form as chips, ready to send with the group's details. One lime button, as the guidelines ask.
Get in touch.
05 · Facilitator
A kit that keeps up with the site
Flyers, certificates, slides and social posts in the same system. Add a workshop to the site and its post, story and flyer follow.
Templates
Print and social, from the site’s own copy.






One source
Workshop titles and descriptions live once, in the site. The posts, stories and flyers are rebuilt from them.
Swipe to see the full screen
Workshop photos via Wikimedia Commons: Julian Herzog (CC BY 4.0); British Library (CC0); Refa’at Bayezeh (CC BY-SA 4.0); Godot13 (CC BY-SA 4.0); chensiyuan (CC BY-SA 4.0); Radosław Botev (CC BY 3.0 PL).
What it does
- 01
A logo system with rules
Curved, stacked and wordmark lockups in navy, lavender, lime and paper, with clear space, minimum sizes and approved pairings.
- 02
A palette that stays balanced
Navy, paper, lavender, lilac and lime in a set ratio, with every text pairing checked against WCAG contrast.
- 03
An enquiry basket
Visitors add workshops from the library as they browse. The picks follow them to one enquiry form and are remembered on their device.
- 04
Pages that share properly
Every page and every workshop has its own address, and shows a proper title and preview image when shared on WhatsApp or social media.
- 05
Templates from the site's copy
Posts, stories, carousels, a flyer, a certificate, badges and slides are rebuilt from the website's text, so they never drift apart.
- 06
Accessible by default
Full keyboard access, visible focus, reduced-motion support, and colour never used as the only sign of a state.
What we did
Brand identity · Guidelines & brand kit · Website · Print & social templates
Built with
React · TypeScript · Vite · Node template generators
Next project
Masjid E Vali→
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